Search Engine Optimization (SEO) is an essential component of any successful digital marketing strategy. It involves optimizing your website and its content to rank higher in search engine results pages (SERPs) and drive more traffic to your site. As a business owner or digital marketer, you may have considered outsourcing your SEO agency. However, building an in-house SEO team can be a more effective and efficient approach. In this article, we will guide you on how to build an in-house SEO team.
when is the right time for a business owner to build his own in-house SEO team?
The decision to build an in-house SEO team should be based on the specific needs and goals of your online business. When clients ask me if they should build their own SEO team in-house or still use an agency or a freelancer, I tell them that there are 5 important factors to consider.
- Long-term SEO goals: If the business has long-term SEO goals, such as building a strong online presence, establishing brand authority, or generating leads through organic search, then building an in-house SEO team can be a smart investment. An in-house team can work towards achieving these goals in a consistent and sustained manner.
- The consistent need for SEO: If the business has a consistent need for SEO, such as regular content creation, website updates, or ongoing optimization, then an in-house SEO team can provide a more cost-effective and efficient solution than outsourcing to an agency.
- Need for control: If the business owner wants greater control over their SEO strategy and implementation, then building an in-house SEO team can provide them with more control over the entire process. They can also ensure that the team is aligned with the business’s goals and objectives.
- Budget: If the business has the budget to invest in an in-house SEO team, then it can be a smart investment in the long run. While building an in-house team requires an initial investment, it can provide a greater return on investment (ROI) over time than outsourcing to an agency.
- Competitive market: If the business operates in a highly competitive market, then having an in-house SEO team can provide a competitive advantage. An in-house team can continuously monitor and optimize the business’s SEO strategy to stay ahead of the competition.
Bottom line and if you want to know based on numbers and budgets if you pay anywhere above 5k USD per month you should start considering building your own team.
Define your SEO goals and objectives
The first step in building an in-house SEO team is to define your goals and objectives. Determine what you hope to achieve with your SEO efforts, such as increasing website traffic, improving search engine rankings, or generating more leads. Once you have a clear idea of what you want to achieve, you can start identifying the skills and resources you will need to accomplish those goals.
Hire the right people
Building an effective in-house SEO team requires a combination of technical and creative skills. Your team should include individuals who are skilled in SEO strategy, keyword research, on-page optimization, link building, content creation, and analytics. Look for candidates who have a proven track record in SEO and are passionate about staying up-to-date with the latest industry trends and best practices. You may need to hire a team leader or manager who can oversee the team’s activities and ensure everyone is working towards the same goals. Over the years I have built a few in-house teams and can tell you that the quality of the SEO Pros is varied so you need to be very picky..
Develop an SEO strategy
Once you have assembled your team, it’s time to develop an SEO strategy. This strategy should outline the specific tactics and activities your team will use to achieve your SEO goals. Your strategy should include keyword research, on-page optimization, link building, content creation, and analytics. It should also outline the metrics you will use to measure success, such as organic search traffic, search engine rankings, and conversion rates.
Create a content plan
Content is a critical part of any SEO strategy. Your in-house SEO team should work closely with your content team to ensure that your website’s content is optimized for search engines. Develop a content plan that outlines the types of content you will create, the keywords you will target, and the publishing schedule. Your content plan should align with your SEO strategy and be regularly updated to reflect changes in your target audience, industry trends, and search engine algorithms.
Invest in the right tools and resources
To be successful in SEO, your in-house team will need access to the right tools and resources. These may include keyword research tools, SEO analytics software, content management systems, and other resources that help them optimize your website and track your progress. Investing in the right tools and resources can help your team work more efficiently and effectively.
On average, the SEO tools will cost you at least 199$ per month, you can’t plan to use just “Free Tools”. You will need at least one of the two: Semrush OR Aherfs, these are software that any team would need for basic work.
Measure and optimize your results
Finally, it’s essential to measure and optimize your results continuously. Your in-house SEO team should regularly analyze your website’s performance and adjust your SEO strategy accordingly. Use analytics tools to track your website’s traffic, search engine rankings, and conversion rates. Continuously monitor your progress and optimize your strategy to achieve the best possible results.
In conclusion, building an in-house SEO team is an excellent way to ensure that your website is optimized for search engines and drives more traffic and leads to your business. By following these steps and investing in the right people, tools, and resources, you can create a team that will deliver exceptional results for your business.